Civil society groups warn that these apps push users down „rabbit holes“ and then surround them in an „information cocoon“. The company will no longer send push notifications after 9 pm to users aged between 13 and 15. TikTok has also received criticism for enabling children to purchase coins which they can send to other users. TikTok executives and representatives have noted and made aware to advertisers on the platform that users have poor attention spans. Nonetheless, several users have reported cyberbullying via features such as Duet or React, which is used to interact with followers. In August 2022, software engineer and security researcher Felix Krause found that in-app browsers from TikTok and other platforms contained codes for keylogger functionality but did not have the means to further investigate whether any data was tracked or recorded.
Jim Lewis of the Center for Strategic and International Studies said TikTok would have no right to appeal requests for data made by the Chinese government. TikTok is also able to track information about web users even if they are not users of the TikTok app. Other information collected includes users inferred interests based on the content they view as well as content created by users.
- As a consequence, the Senate Intelligence Committee including US lawmakers Mark Warner and Marco Rubio called for the Federal Communications Commission (FCC) to investigate ByteDance and whether TikTok had misled them.
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- An analysis estimated that Meta, the parent company of Facebook and Instagram, could gain between $2.46 billion and $3.38 billion in advertising revenue if TikTok were banned.
- TikTok’s privacy policy lists that the app collects usage information, IP addresses, a user’s mobile carrier, unique device identifiers, keystroke patterns, and location data, among other data.
- In July 2025, the DPC opened a new investigation into TikTok for unauthorized transfers of user data to China.
- In July 2023, Iranian Mehr News Agency reported „experts from Douyin“ will meet Iranian business in Tehran to enable Iranian exports to China.
- According to an investigation published in September 2025 by Moldovan newspaper Ziarul de Gardă, before the 2025 Moldovan parliamentary election, hundreds of accounts with false identities were created to spread Russian propaganda in TikTok and Facebook.
Charli D’Amelio remained the most-followed individual on the platform until she was surpassed by Khaby Lame on 23 June 2022. It is reported that TikTok Music features songs from major record companies like Universal Music Group, Sony Music and Warner Music Group. If an eligible creator’s video reaches the top 4%, they will receive a 50% share of the revenue from ads displayed with the video. If over 18, the user’s followers can send virtual „gifts“ that can be later exchanged for money.
Competition with other platforms
Competition from TikTok prompted Instagram, which is owned by Facebook, to spend $120 million as of 2022 to entice more content creators to its Reels service, although engagement level remained low. Although the size of its user base falls short of that of Facebook, Instagram, or YouTube, TikTok reached 1 billion active monthly users faster than any of them. In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019. After merging with musical.ly in August, downloads increased and TikTok became the most downloaded app in the US in October 2018, which musical.ly had done once before. On September 14, 2025, the Wall Street Journal reported the US and China have reached the „framework of a deal“ for the US operations of TikTok to be sold to a consortium of investors in the US including close Trump ally Larry Ellison of Oracle. While Beijing preferred TikTok remain under ByteDance’s control, the sale could happen through a competitive process or with US government involvement.
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- Physical locations would be established so that Oracle and the US government could conduct their own reviews.
- Accounts of users that are of age, have at least 100,000 followers and agree to the terms can activate a „Tip“ button on their profile, which allows followers to tip any amount, starting from $1.
- In response, they began substituting words in their captions and videos and using filters to censor explicit images.
- With reports that Palestinians resorted to TikTok for promoting their cause after platforms like Facebook and Twitter blocked their content, Israeli analyst Yoni Ben-Menachem called the app a „tool of dangerous influence“ inciting violence against Israelis.
- Wegovy, a drug that has been specifically approved for treating obesity, also became popular on the platform after Elon Musk credited it for helping him lose weight.
The consumption of alcohol, full or partial nudity, LGBT, and intersex contents were restricted even in places where they are legal. A more specific list banned criticisms against world leaders, including past and present ones from Russia, the United States, Japan, North and South Korea, India, Indonesia, and Turkey. However, some employees have abused it to promote their own accounts or those of their spouses, while others have felt that their guidelines leave too much room for discretion. The practice began as a way to grow and diversify content and influencers that were not automatically picked up by the recommendation algorithm. It works with Common Sense Networks to check for safety and age appropriateness and with the Poynter Institute for reliability of information.
The company’s survey reported that nearly 50% of social media users find it stressful to watch a video longer than a minute and a third of users watch videos at double speed. Musical.ly was a social media video platform that allowed users to create short lip-sync and comedy videos, initially released in August 2014. Numerous social media users, including Americans, expressed their opposition to US foreign policy by sharing the resurfaced copies of the letter and its contents.
The app has spawned numerous viral trends, Internet celebrities, and music trends around the world. On 19 July 2023, TikTok Music was expanded for select users in Australia, Mexico and Singapore. However, a few days later, users on Twitter discovered that the software uses code from the open-source OBS Studio. Accounts of users that are of age, have at least 100,000 followers and agree to the terms can activate a „Tip“ button on their profile, which allows followers to tip any amount, starting from $1. The app expanded its parental controls feature called „Family Pairing“ in September 2020 to provide parents and guardians with educational resources to understand what children on TikTok are exposed to. TikTok announced a „family safety mode“ in February 2020 for parents to be able to control their children’s presence on the app.
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Several TikTok content creators, such as Eitan Bernath and Emily Mariko have gained recognition through their recipes and content. Another TikTok trend known as the Kia Challenge involves users stealing certain models of Kia and Hyundai cars manufactured without immobilizers, which was a standard feature at the time, between 2010 and 2021. Since Mertzlufft’s video, many new elements including costume design, additional songs, and a playbill have been created.
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Users also can set specific videos to either „public“, „friends only“, or „private“ regardless if the account is private or not. Content is curated by TikTok’s artificial intelligence depending on the content a user liked, interacted with, or searched. On 18 April 2024, Notes first released to users in Canada and Australia for limited testing. Many platforms and services, including YouTube Shorts, began to imitate TikTok’s format and recommendation page.
The widespread popularity of these trends has influenced various aspects of society, including interest in cooking among younger generations, discussions about body image, the marketing of food products on social media, and temporary food shortages. ruhtinas Some TikTok users share personal recipes and dietary habits, while others use step-by-step cooking videos to grow their online presence. TikTok food trends refer to popular recipes and food-related fads on the social media platform TikTok.
In a November 2022 update to its European privacy policy, TikTok stated that its global corporate group employees from China and other countries could gain remote access to the user information of accounts from Europe based on „demonstrated need“. In June 2021, TikTok updated its privacy policy to include potential collection of biometric data, including „faceprints and voiceprints“, for special effects and other purposes. The company says that it employs access control and approval process overseen by a US-based team. In 2019, TikTok announced the #EduTok Mentorship program, a live workshop series in the Indian states of Bihar, Andhra Pradesh, Telangana, Rajasthan, Jharkhand and Jammu inspired by the hashtag #EduTok, in which video creators present factually for purposes of education. Some adult content creators have found a way to game TikTok’s recommendation algorithm by posting riddles, attracting a large number of viewers that struggled to solve them. In response, they began substituting words in their captions and videos and using filters to censor explicit images.
The differences between Douyin and TikTok have led some US politicians and commentators to accuse the company or the Chinese government of malicious intent. Out of TikTok’s top 100 male creators, a 2022 analysis reported 67% were white, with 54% having near-perfect facial symmetry. The average user, daily, was spending 1 hour and 25 minutes on the app and opening TikTok 17 times.
This is a concern as many of TikTok’s audience are younger children, whose brains are still developing. TikTok uses popular influencers to encourage viewers to stop using the app and take a break. Vox noted in 2018 that bullies and trolls were relatively rare on TikTok compared to other platforms. In December 2023, the Office of the Australian Information Commissioner announced an inquiry into TikTok’s data harvesting of Australian citizens amid allegations that it contravened Australian privacy law.
She noted that the company was potentially violating the GDPR which requires the company to provide different services and different protections for children. In July 2025, the DPC opened a new investigation into TikTok for unauthorized transfers of user data to China. In April 2025, the Ireland DPC fined TikTok over €500 million for illegally sending European user data to China. In September 2023, the DPC fined TikTok €345 million for violations of the General Data Protection Regulation (GDPR) vis-à-vis the mishandling of children data.